Credit-as-a-Service: Connecting customers and lenders to drive value

Embedded Lending has opened a new realm of possibilities, especially for small businesses by digitising the process of disbursing credit. In a world of “everything-as-a-service” we have seen the emergence of Credit-as-a-service (CaaS), which can integrate credit into different ecosystems, create new user experiences, and leverage the transaction data generated by customers’ purchasing behaviour. Through CaaS, companies have the tools they need to personalize and re-invent the way they offer credit across the customer lifecycle. Banks need to evaluate the impact of Embedded Lending and CaaS on the future of lending and find a way to address this growing opportunity.

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