The significance of CRM systems for banks is reflected in the global deal activity. Banking CRM solutions market witnessed strong growth, with system sales increasing by over 25% annually from 2016 to 2020. Today, CRM solutions are integrated with other enterprise-wide applications and offer comprehensive support to marketing, sales, and HR functions. Download this whitepaper to explore how the next generation of CRM systems taps the potential of emerging technologies to not just meet, but exceed customer expectations.