IBS Journal: The iconic monthly FinTech magazine

February 2020 issue out now! Subscribe now

Launching India FinTech Report 2020

Market sizing and forecast of Digital Lending, Payments, WealthTech & RegTech. Subscribe now

Leading Back Office Systems for Banks

In-depth Supplier Profiles and User Lists. Subscribe now

In-depth Banking Tech and FinTech Research

Over 300 research reports that's updated quarterly. Subscribe now

The paper deals with the evolving role of Customer Relationship Management in the banking sector and provides a CRM framework for banks based on their maturity levels of technology adoption. With an ‘individual customer’ being the key focus, banks with a long-term customer strategy are preferred over ones having a transactional attitude towards customers. Thus, adopting digital technology in recent years have empowered banks to harness Customer Relationship Management (CRM) to deliver a positive customer experience.

by IBS Intelligence
×