SaaS price benchmarking study of Banking Systems for a leading American management consulting firm

Client Cases

The Client

Our client is a leading American management consulting firm with more than USD 8Billion in revenues and 20,000+ employees across 90+ offices globally. The client was keen to understand the Singapore & Hong Kong Software-as-a-Service (SaaS) market, with a focus on pricing strategies & components. Leveraging key learnings from the study would aid the firm in a seamless market entry

The IBSi Approach

The client mandated IBS Intelligence to perform a SaaS price benchmarking study of banking systems, which consisted of:

  • An assessment on the observed SaaS pricing strategies in the market, with an in-depth review of each of the strategy
  • 15 interviews with Wealth Management & Private banks to understand pricing for their offerings & SaaS-based delivery models
  • Identifying investment patterns for various SaaS banking functions such as analytics tools & CRM
  • Qualitative aspects of SaaS pricing developed as key considerations for the client
  • Detailed study of SaaS pricing components in terms of one-time, recurring & optional cost components


  • Identified market trends that helped in a holistic market understanding of SaaS offerings, pricing methodologies & regulatory overviews in the region
  • Observed pricing strategies that outlined the critical success factors for prevalent pricing strategies, along with those essential for market penetration
  • Provided pricing recommendations on supplier stipulations, data recovery & service offerings
  • Identified costs that were key differentiators in pricing & those that had the highest scope for negotiation
  • Formulated SaaS-based delivery models to enhance client knowledge on application & infrastructure ownership by suppliers & entities