Market assessment and review of AI penetration within the UK and EU regions for an IT and consulting services provider

Client Cases

The Client

Our client is a fast-growing next-generation provider of IT and consulting services, with more than USD 845 million in revenues and nearly 20,000 employees. With a significant percentage of its existing business coming from North America, the client was keen to diversify geographically via the partnership and M&A route and wanted to explore opportunities in the UK and EU region, specifically in the Artificial Intelligence (AI) space in financial services.

The IBSi Approach

The client mandated IBSi to perform a market assessment in the UK & EU and conduct a detailed review of AI penetration within the region. The following activities were undertaken:

  • A comprehensive study of the banking and AI landscape in 5+ countries including UK, Belgium, France, Germany, and Spain.
  • Analysis of 50+ AI use cases across various tiers of banks to ascertain market readiness, highest-impact areas of application, adoption trends and challenges.
  • 15+ in-depth interviews with stakeholders to understand delivery models and market structure
  • Detailed competitor analysis and partner analysis with vendor profiles for potential partners
  • A functional and competitive assessment for the top system integrators and OEMs


  • IBSi provided a market entry strategy along with market sizing to assist the client with focused entry
  • IBSi developed a prioritization matrix & recommended which regions could be primary targets for the client
  • The market study helped the client in identifying critical success factors for market entry
  • Case study analysis helped the clients in identifying critical banking areas where AI is used across all types of banks
  • System integrator profiling enabled the client to make well-informed decisions in the evaluation of synergies with various SIs
  • Formulation of a shortlist of partners with actionable intelligence and insights on each firm for potential collaboration opportunities