Cedar-IBSi FinTech Lab
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Global market assessment and partner search across 50+ countries for a UK-based leading FinTech solutions provider
Client Cases
Our client is one of the biggest FinTech solution providers, headquartered in London, with over USD 2 Billion in revenues. The client was keen to explore opportunities in select under-penetrated markets (including MEA & APAC). IBSi also had to identify potential partnership opportunities for market penetration.
The IBSi Approach
The client mandated IBSi to perform a global market assessment and partner search across 50+ countries, including China. The following activities were undertaken:
- Comprehensive evaluation of 50+ countries across four regions
- Detailed insights and analysis on global, regional, and local competitors
- Development of a way forward growth & expansion strategy
- Identification of potential partners based on pre-determined criteria
- Successful program execution in ~7-8 weeks using IBSi’s Delphi technique
Outcome
IBSi successfully completed the market assessment and partner search with the following outcomes:
- Identified critical success factors for market expansion
- Created a structured prioritization of primary and secondary focus markets
- Shortlisted 69 potential partners and delivered actionable intelligence and insights on each firm
- Developed a sales approach and strategy for key account management