payabl. launches Click to Pay with Visa to reduce checkout friction

By Aarav Garg

payabl. has launched Click to Pay with Visa, a new online card payment feature aimed at reducing checkout friction and improving transaction performance for merchants.

The solution replaces manual card entry with a token-based system. Once a customer enrols their card, they can complete future purchases without re-entering card details, enabling a faster checkout experience similar to contactless payments in physical stores. The feature is built on Visa’s Click to Pay framework.

“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.”

Michael Ioannides, Country Manager, Visa Cyprus, said, “Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments.”

According to Visa, the system can increase authorisation rates by up to 11% compared with manual card entry. It also incorporates network tokenisation, which is designed to reduce fraud risks. Faster checkout processes may also help lower cart abandonment, particularly on mobile devices where entering card details can be a barrier.

Click to Pay is available through the payabl. checkout platform, allowing merchants to enable the feature without additional integration. The solution works across devices and supports existing security protocols, including 3D Secure authentication where required.