White Paper

In the highly competitive and disruptive FinTech industry, getting a client’s share of mind is becoming increasingly difficult and the marketing spends prohibitive. Digital marketing has provided an opportunity, but also a challenge as it is creating a huge amount of noise and communication intensity with potential clients.

While high quality digital and off-line marketing collateral, videos, webcasts, and podcast are all tools that are being used to the maximum, the primary challenge remains – how does one communicate one’s thought leadership that not only helps the client strategize their tech plan, and also positions one’s solution at a strategic level ?

The answer is IBS Intelligence’s WHITE PAPER offering.

IBSI’s comprehensive knowledge of the FinTech sector since 1991, also covering the CoolTech space, its coverage of every major system type, over 250 suppliers, and research depth that includes news, insights, leadership interviews, conference coverage, case studies, market trends, and supplier profiles, allows it to develop for clients – customized, impactful and insightful WHITE PAPERS that can become a key differentiator in a client’s sales and marketing strategy.

 

 

 

 

 

 

 

 

 

IBSl’s White Paper research is FastTrack and customized to client needs. All done within 3 weeks or less.

  1. An IBSI Proposal recommends 2-3 topics in a specific subject area based on its expertise.
  2. Client approves proposal, selects topic, and jointly develops a Table of Contents with IBSI.
  3. Kick-Off Call with clients marketing team, and product specialist.
  4. Primary Research includes 2-5 in-depth interviews by IBSI lead analyst with client contacts.
  5. Secondary Research includes IBSI reviewing relevant information and insights in its comprehensive database of news, insights, leadership interviews, conference notes, and research reports since 1991. At last count 15,000 news articles, 350 research reports, 300+ supplier profiles, and 2000 pages of knowledge!
  6. IBSI Internal Primary research includes conversations with it’s Cedar Consulting team with 30 years of consulting experience to develop an understanßing of how banks are reviewing the area of research focus in the real world.
  7. An 8-10 page WHITE PAPER is developed that is run past the client. 1-2 iterations later its done. Format can be PDF, e-book, or any other format as per a client’s request.

WHITE PAPERS can be created for a number of topics outlined below, but IBSI is in a position to also develop White Papers in other specific areas of a client’s interest:

Listed below are the topics of our recently executed white papers;

Additionally, White Papers can be developed across the following areas

  • Core Banking
  • Back Office Systems
  • Risk Management
  • Treasury & Capital Marketing
  • Islamic Banking
  • Wealth Management
  • Payments
  • Digital Banking
  • Blockchain
  • Cybersecurity
  • Artificial Intelligence
  • RPA
  • Cloud
  • Big Data / Data Analytics
  • Platformification
  • Open banking / API
  • Wealth Tech
  • Regtech
  • Insuretech

 

Please fill the form to learn more about how IBS Intelligence can help you gain an edge with Whitepapers.