French retailer Carrefour has launched an online-based current account, C-zam, targeting people in their 20s and 30s and families. “This service is fully in line with our digital transformation and our will to innovate,” says Carrefour France Executive Director, Noel Prioux.

Customers will be able to go in-store and buy for 5 Euros a current account powered by a Mastercard payment card. There are no overdrafts and it costs 1 Euro per month. “We are launching the first current account distributed in France by a retailer, accessible to all with no income limitations,” comments Carrefour Banque CEO, Julien Jaillon.

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by Scott Thompson
Scott is Senior Editor at IBS Intelligence. You can follow him on Twitter and contact him at: Scott.Thompson@ibsintelligence.com
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