Santander Bank selects Roostify’s digital mortgage and home equity solution

By Edil Corneille

Santander Bank has announced its partnership with San Francisco-based Roostify on its digital home lending platform to provide a more convenient way for customers to apply for the bank’s home lending services. The solution enables Santander to process and close loans more efficiently with fewer manual touches and is yet another step in the bank’s journey toward simplification, digitization, and transforming its value proposition for customers.

The platform offers a streamlined loan application and fulfilment process for home buyers and owners during a purchase or refinance. Customers can submit a loan request online, share documents digitally and securely and receive real-time status updates, including outstanding action items, from application through to closing.

Roostify’s software integrates within Santander’s loan origination system allowing the bank’s lending team to more easily transfer information and communicate more effectively with customers.

“This new lending platform, which we’ve branded EZApply, is just that – easy to use,” said Pierre Habis, Head of Consumer and Business Banking at Santander Bank. “We want to simplify banking, and digitizing our mortgage and home equity process streamlines the whole lending flow and helps us customize how we engage with our customers based on their specific needs. We have received positive feedback from customers who have told us how much they appreciate the ease of uploading the required documentation through EZApply, as well as the reminders and email notifications that keep them informed on the progress of their loan throughout the entire process.”

Since launching the EZApply platform in August, Santander has apprised that it has nearly halved the time to approve loan documents. The funding of mortgage loans has become faster by nearly 40 per cent, from the time the application is submitted until it is funded. Home Equity Lines of Credit are approved in approximately 40 per cent less time than traditional methods.

“Santander has been a great partner in driving innovation to improve their customer experience,” said Rajesh Bhat, CEO and Co-Founder of Roostify. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right. We’re confident that this solution will provide Santander’s customers with a modern, improved way of applying for and closing a mortgage or home equity loan and deliver transparency to both the customer and lending team from start to finish, for an optimal experience.”

Mouro Capital, Banco Santander’s $400 million fintech venture fund, invests in Roostify.