NPCI announces UPI AutoPay is now live on Gaana

By Leandra Monteiro

National Payments Corporation of India (NPCI) has announced that UPI AutoPay is live on Gaana. This move has made Gaana the first player in the media and entertainment industry to launch the e-mandate feature on UPI. The introduction of UPI AutoPay will help Gaana’s users make payments and renew subscriptions seamlessly. Customers can also enjoy premium streaming without having to remember about the subscription renewal date.

This new feature enables users to modify as well as pause the auto debit mandate for their subscriptions. The strategic role played by Paytm and Juspay as payment aggregators will create a better transaction experience for the customers. Based on the mandate, the subscription amount will be deducted automatically on the authorized date without entering UPI PIN.

Kunal Kalawatia, Chief of Marketing, NPCI said, “We are happy to witness the integration of UPI AutoPay on Gaana. In the current scenario, streaming platforms have grown immensely and the introduction of the first-of-its-kind UPI AutoPay facility on Gaana will enrich users’ experience in terms of auto renewal of subscriptions. We are confident that this association is a stepping stone to the widespread adoption of UPI AutoPay across categories as it has the huge potential to transform the way people perceive recurring payments.”

UPI Autopay increases the ease of transacting by enabling customers to set recurring e-mandates of up to $70. The pattern for auto debit mandate has been created keeping in mind customers spends on recurring payments which makes it an optimized and evolved payment model. The mandates can be set for one-time, daily, weekly, fortnightly, monthly, bi-monthly, quarterly, half yearly and yearly, tailored to suit the custom needs of the users.

Prashan Agrawal, CEO, Gaana said, “With the rising popularity of UPI, it was imperative for Gaana to adopt it in order to offer users a seamless experience when purchasing a Gaana Plus subscription. We expect UPI to drive a major chunk of subscription revenues over the next few months. We will work closely with the NPCI and others in the fintech ecosystem to facilitate subscription-related payments in a seamless and secured fashion.”

Saloni Malhotra, Vice-President, Paytm Payment Gateway said, “We are thrilled to have further strengthened our partnership with Gaana to bring the convenience of always-on music with the UPI autopay option on their App. Our Paytm Payment Gateway offers a superior payment technology with the highest success rate processing bulk transactions on the platform. We hope users enjoy the convenience that NPCI, Gaana and Paytm are bringing in this solution.”

Sheetal Lalwani, COO, Juspay said, “UPI Autopay ensures transparency and control for the user, while also providing a smooth and secure payment experience. Along with partners like NPCI, Juspay is committed to building an innovative payments ecosystem to enable digital India. With UPI Autopay, the convenience for customers and possibilities for merchants are immense. We are excited to launch it with Gaana and look forward to enabling it across merchants in various categories.”