Adyen expands acquiring capabilities to Malaysia

By Edil Corneille

Adyen, an Amsterdam-based global payments platform, announced the expansion of its acquiring capabilities to include Malaysia. The company has launched its acquiring solution in Malaysia to help local businesses achieve higher authorization rates, better customer experience, and deeper data insights as the Malaysian market transitions to online payments.

“Rolling out our acquiring solution in Malaysia demonstrates our commitment to the region and to our customers’ needs in the market,” said Warren Hayashi, President, Adyen, Asia-Pacific. “With Adyen’s acquiring solution in place, Malaysian merchants can better serve their customers and benefit from higher authorization rates and lower transaction fees.”

Adyen acquiring complements the company’s all-in-one payment platform allowing merchants like BigPay, BloomThis, Fave, foodpanda, Love, Bonito and Sephora to get the most out of each transaction with local payment processing. This announcement extends Adyen’s local acquiring capabilities in Asia-Pacific, following launches in Australia, Hong Kong, and Singapore, and is supported by demand from local merchants looking to better serve the country’s growing internet economy.

Arzumy MD, Chief Technology Officer of payments and loyalty platform Fave noted, “Adyen has been a strong pillar, supporting our business and technology throughout the years. Adyen’s direct acquiring capabilities simplifies our business operations as it gives us complete control of our payment process — allowing us to improve revenue, create a better customer experience and deal with payment issues more quickly and efficiently so we can focus on getting our customers what they want when they need it. We are happy to have a partner that cares deeply for our success.”

Adyen has apprised that it looks to provide insight around local regulations, schemes, and payment methods, to help Malaysian merchants serve shoppers better. Local acquiring will allow merchants to leverage Adyen’s integrated platform to deliver unified commerce experiences regardless of where their customers prefer to pay whether it is in store, online or in-app.

Adyen manages the entire payment flow, including gateway, risk management, and acquiring for merchants. This means that brands can accelerate global expansion and optimize payment processes while continuing to meet the expectations of customers. Adyen offers local acquiring in Australia, Brazil, Canada, Europe, Hong Kong, Singapore, and the US.