back Back

MDT Credit Union goes live with DeepTarget integration into Banno Digital Platform

By Edlyn Cardoza

May 27, 2022

  • Altana FCU
  • Banno Digital Platform
  • Billings
Share

Member Driven Technologies, Jack Henry & Associates, Credit Union, CUSO, Symitar, Episys, DeepTarget, Banno Digital Platform, Mobile Banking, Digital Experience Platform, Billings, Montana, Altana FCU, Lansing, Michigan, USAMember Driven Technologies (MDT), a CUSO that hosts the Episys® core processing system from Symitar® to provide a private cloud alternative for core processing and IT needs, recently announced the DeepTarget integration into the Banno Digital Platform™ is now available for their credit union clients.

The integration allows credit unions to uniquely engage members throughout their digital banking journey with personalised messaging and intelligent, immersive financial stories.

Billings, Montana based Altana FCU and Lansing, Michigan based LAFCU are two early adopters capitalising on this integration to engage their members with meaningful offers and messages combined with captivating content that compels responses. 

“Leveraging DeepTarget to engage members and personalize interactions within our Banno digital banking environment allows us to be brand consistent,” explained Eva Urlacher, vice president of marketing for Altana FCU. “Our online and mobile banking is like an additional branch, which is why it’s so important to keep our messaging, communications, and the look and feel in digital banking aligned with the rest of our marketing. For example, the videos that members see with DeepTarget are the same that they see in our physical branches. DeepTarget is a valuable tool in our marketing arsenal – intuitive to use, allowing us to easily to create, edit and publish campaigns.”

$971 million asset LAFCU has 72,000 members across Michigan. As a long-time partner of MDT, the credit union leverages various complementary solutions that the CUSO hosts, the latest being the DeepTarget integration with the Banno Digital Platform.

“LAFCU continues to enhance our digital deliverables to our membership through Banno and DeepTarget. This is an important mission for us given the perpetual increase in digital adoption by our membership,” said Kellie Swiger, creative director for LAFCU. “As a long-time DeepTarget user, we are excited to be leveraging 3D StoryTeller to bring to life meaningful and personalized offers to our members. Our goal is to infuse fun and a human connection into every digital engagement.”

DeepTarget’s Digital Experience Platform (DXP) simplifies digital marketing for financial institutions with a high degree of automation and ease of use. DXP, integrated with the Banno digital banking platform, delivers personalised experiences to credit union members with a proven track record of increasing product cross-sales and member loyalty.

“What an exciting time this is, as we work with MDT and Jack Henry™ to help institutions transform digital banking experiences with differentiation centered on the human connection. Our collaboration works so well because it was directly built on a foundation of openness and innovation,” said Jill Homan, president of DeepTarget. “Its success is exemplified by innovative customers like Altana FCU and their impactful implementation of 3D StoryTeller. They, along with LAFCU and many other Banno customers leveraging DeepTarget, push the envelope with technology to captivate and engage their members.”

Through DeepTarget and MDT’s long-standing relationship, mutual credit union clients can evolve their digital banking offerings, better catering to and engaging with today’s modern members.

“The digital experience has never been so important to credit unions as it is today; members across all ages and geographies are increasingly leveraging digital channels to interact with their credit unions and complete their regular banking tasks,” said Larry Nichols, CEO and president of MDT. “This integration of DeepTarget with the Banno digital banking platform allows credit unions to better personalize the experience and more effectively maintain their differentiators – human connection, empathy and exceptional service – within the digital network. We’re proud to work with technology providers like DeepTarget and Jack Henry as we continue to provide our credit union clients with the tools needed to compete.”

Previous Article

May 27, 2022

allpay bolsters cash collection offering after announcing a partnership with Payzone

Read More
Next Article

May 27, 2022

Laiye partners with Accenture to power intelligent automation at scale

Read More










IBSi Daily News Analysis

FinTech, future, trends

December 08, 2022

Altana FCU

Here’s how the FinTech landscape looks like for 2023

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

Swiss Digital Bank Alpian goes live on Temenos Banking Cloud

Read More

Today

Arab National Bank leverages Confluent to advance collaboration with FinTechs in Saudi Arabia

Read More

Today

Investment app Nosso launches child gifting service

Read More

Related Reports

Sales League Table Report 2022

£1,500.00 / year

Know More
Global Digital Banking Vendor & Landscape Report Q3 2022

£1,500.00 / year

Know More
Wealth Management & Private Banking Systems Report Q3 2022

£1,500.00 / year

Know More
Global Transaction Banking Vendors and Landscape Report Q3 2022

£1,500.00 / year

Know More
Treasury & Capital Markets Systems Report Q3 2022

£1,500.00 / year

Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2022