White paper set out best practice for attracting Chinese consumers

David Avgi, CEO at SafeCharge

A new white paper has been released that explores the commercial potential for local merchants of Chinese shoppers travelling in Europe, while exploring innovative Chinese payment methods.

Prepared by payment technology specialist SafeCharge and titled ‘Preparing your business to welcome Chinese shoppers’, the document shares insights, best practices and trends for those businesses that want to better understand Chinese payment methods such as Alipay and WeChat Pay in order to increase conversion rates and drive customer satisfaction.

Chinese tourists, said SafeCharge, have become the overseas shoppers with the highest spending power, relying on QR codes to pay for goods and services on a daily basis. With more than 130 million Chinese citizens travelling around the globe in 2017 alone, this trend is presenting a sizeable commercial opportunity for those businesses wanting to accept the Chinese payment methods online and across their point of sale.

Drawing on the most recent surveys and statistics available, the whitepaper provides guidance for merchants to understand the anatomy of the Chinese shopper, the Chinese payments landscape, how local shopping habits are challenging long-established payment models, and most importantly how to easily integrate these innovative payment methods.

“Today, China is a huge laboratory for any kind of experiment in terms of buying and paying,” commented David Avgi, CEO at SafeCharge. “China gives us a glimpse into the future of what will happen next in the rest of the world. Payments via mobile phone will soon be a standard all around the globe, so the sooner merchants get familiar with this kind of technology, the better their competitiveness and attractiveness towards a growing mass of shoppers, regardless of their nationality”.

“SafeCharge has been one of the first payment service partners to recognize the importance of Chinese digital payment methods,” added Yuval Ziv, CCO at SafeCharge. “As businesses realize the huge commercial opportunity brought by these increasingly popular mobile payment methods, understanding how to integrate them will be crucial from a competitive standpoint. This guide will provide merchants with fresh insights and practical advice on how to be more attractive to Chinese shoppers and unlock new revenue streams.”

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