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Alipay and UniCredit have launched a new partnership that will see Chinese visitors in Italy able to purchase goods and service using their Alipay apps.

The firms utilised infrastructure from SIA to enable Alipay payments in a pool of 120,000 merchants across Italy. Among the names to offer Alipay integration are food and drink vendor Eataly and fashion brand Antonia. Pisa Orologerie, Morellato, Fedon and Mitsukoshi will also be on board in the coming weeks.

Chinese tourists spent an average of $215 billion across the globe in 2015. Italy is the second-favourite destination for Chinese tourists in Europe and in the top 10 globally.

“Alipay has been following Chinese tourists to their favourite destinations across the world,” says Rita Liu, Head of Alipay Europe. “It’s our honour to offer users Alipay’s payment and lifestyle services in Italy by cooperating with UniCredit.

“The seamless in-app payment and marketing solutions provided by Alipay creates a cashless, efficient and productive way to do business, removing language, currency and cultural barriers between Italian merchants and Chinese tourists.”

Gianni Franco Papa, UniCredit General Manager, adds: “We are the only Italian bank which enables merchants to accept payments from Chinese visitors via the Alipay app, enlarging their business potential. The partnership has been signed for Italy, but we are already considering the possibility to extend this service to other UniCredit countries.”

by Alex Hamilton
Alex is Senior Reporter at IBS Intelligence, follow him on Twitter or contact him at: alexanderh@ibsintelligence.com
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