Amazon company, PayFort, in partnership with Commercial International Bank (CIB), has announced the integration of its payment gateway with Central Bank of Egypt’s new national debit card Meeza, enabling e-commerce transactions.

Despite being one of the fastest growing countries in 2016, Egypt has a “low penetration of credit card usage” due to its high dependency on cash-based transactions.

Meeza card, a financial inclusion initiative from Egypt’s central bank under the national payment scheme has been introduced for people to make and receive payments, pay bills and to reduce its reliance on cash. To further encourage its role towards a cashless society, UAE-based PayFort will integrate its payment gateway with Meeza cards, enabling card holders to make use of the card for online transactions.

Omar Soudodi, managing director, PayFort said, “The meeza card is one of the ways in which the Egyptian government is helping to reduce dependency on cash, opening up the country’s electronic payments infrastructure to millions of citizens throughout the country.”

Moataz Mohi, PayFort Egypt country manager said, “The arrival of the new national debit card will help drive Egypt’s cashless society agenda and dramatically increase participation in the government’s electronic payment systems. “

PayFort has previously successfully integrated its payment gateway with Saudi Arabia’s mada national debit card and with SADAD account, facilitating services for people to make online shopping payments and bill payments.

by Sumit Vengurlekar