American financial data services provider MX has launched MoneyMap with Pulse, a self-guided financial wellness tool for banks and credit unions to guide customers and increase their engagement with their respective financial institution.

“Traditional methods of budgeting simply don’t work for large portions of society – too much of the burden is placed on the individual,” said Ryan Caldwell, Founder and CEO of MX. “The solution is MoneyMap with Pulse. We’re ushering in a new age of financial wellness where our technology does all the heavy lifting – from proactive notifications to guided, personalized financial advice. With the use of technology, financial institutions can help their customers build better financial habits without having to fundamentally change their budgeting behaviour.”

The tool, according to the supplier, aims to help customers make better decisions in real time through AI driven personalized insights and build financial strength.

Caldwell states that “new technology is redefining how people interact with their finances, which in turn leads to observable increases in user login, engagement, and NPS. Following the MX and Personetics partnership announced in February, we are pleased to incorporate AI-powered insights and advice capabilities into MoneyMap with Pulse, giving banks and credit unions a streamlined SaaS implementation that significantly shortens the time to market,” said Brett Allred, Chief Product Officer at MX. “In addition to the consumer benefits, it’s easy for financial institutions to get started and stay ahead of big tech competitors. Existing MX clients can be integrated in as little as 30 days.”

Founded in 2010 and headquartered in Utah, MX is a financial services provider that enables fintechs and all financial institutions with aggregating, enhancing, analyzing, presenting and acting on financial data.

by Megha Bhattacharya
Market Analyst at IBS Intelligence