Alexander Hahn, VP, POS, Retail Solutions, Wirecard

Wirecard has announced its partnership with SES-imagotag, provider of digital solutions for physical retail, with an aim to eliminate in-store payment frictions and enhance the customer experience. The collaboration will see the companies develop a ‘pay to tag’ solution that combines Wirecard’s mobile payment solution and SES’ cloud-connected IoT labels.

Michael Unmüßig, Senior Executive Vice President Marketing at SES-imagotag, said, “Together with Wirecard, we aim at creating a win-win-win deal by making every SES-imagotag smart label a mobile payment and e-coupons terminal that enables frictionless shopping. Shoppers will save time and money, brands will improve the efficiency of Point of Purchase communication, and retailers will be able to upgrade their business model while dramatically enhancing the shopper experience.”

According to Wirecard, customers will be able to scan an electronic shelf label (ESL) with their smartphones for obtaining information on customer reviews, marketing/ loyalty programs, etc. with increased conversion rates. Through ESL, customers will be able to complete their purchase on their phones using their preferred payment method.

Alexander Hahn, Vice President Point of Sale (POS) Retail Solutions at Wirecard, added, “We are delighted that consumers will be able to benefit from this new technology from now on, especially in the U.S. Instead of the traditional customer journey, which sometimes involves long waiting times, shoppers can now expect a fast, seamless and digital shopping experience in participating stores.”

Recently, Wirecard entered into a partnership with Israel-based Rakuten Viber, the messaging app, along with its partner NeoPay in a bid to facilitate the launch of a new money transfer service for Viber’s users

Established in 1992, SES-imagotag develops an IoT and digital platform that delivers a complete set of services to retailers, enabling them to connect and digitize their physical stores; automate low-value-added processes; improve operational efficiency; inform and serve customers; ensure information integrity to continuously optimize on-hand inventory; prevent stock-outs and waste and create an omnichannel service platform.

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by Megha Bhattacharya
Market Analyst at IBS Intelligence
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