IBS Journal: The iconic monthly FinTech magazine

February 2020 issue out now! Subscribe now

Launching India FinTech Report 2020

Market sizing and forecast of Digital Lending, Payments, WealthTech & RegTech. Subscribe now

Leading Back Office Systems for Banks

In-depth Supplier Profiles and User Lists. Subscribe now

In-depth Banking Tech and FinTech Research

Over 300 research reports that's updated quarterly. Subscribe now

Weyland Tech to launch CreateApp in Taiwan for SMBs

WeylandHong Kong-based Weyland Tech announced plans to launch CreateApp, an mCommerce platform-as-a-service, in Taiwan over the coming weeks. The launch in partnership with Now Mastery, an affiliate of Line Corporation, will enable over 1.3 million small-and-medium-sized businesses (SMBs) across the country to establish and manage native mobile applications without a technical knowledge background.

“The citizens of Taiwan are well-known for being first adopters of the latest technologies and solutions,” enunciated Eddie Foong, Founder & Chief Product Officer, CreateApp. “In fact, technology has been the key driver of Taiwan’s economy for decades, and it has transformed the island into one of the world’s leading manufacturing hubs, home to some of the world’s largest semiconductor companies.”

He further elucidated, “The country has recently been making great strides in strengthening its startup ecosystem, with a surge in venture capital, government support, and reforms helping to revitalize the economy and increase the visibility of the next generation of entrepreneurs. Altogether, this makes Taiwan an ideal marketplace for CreateApp market expansion after Indonesia and more recently North America.”

The platform is expected to empower SMBs in the increase of sales, customer reach, logistics management, conduct of financial transactions, and promotion of products and services in an easy, affordable and efficient way. The CreateApp Southeast Asia user base grew by 47 percent last year to over 360,000.

Taiwan’s consumer habits and openness makes it an easy market to navigate, as well as introduce and test consumer acceptance of new online services. Internet speeds in Taiwan rank among the top in the world, IP protection is well-established, and the cultural similarities to China make for good testing grounds to launch and experiment with new ideas before moving into larger regional markets.

Brent Suen, CEO, Weyland mentioned, “Given these favorable market dynamics, we are excited to partner with the esteemed Joseph Kay and his Now Mastery organization to launch CreateApp in Taiwan.” He added, “We expect even a small penetration of their large following to result in a significant contribution to our recurring revenue stream by the end of the first quarter.”

In January, it was announced that Weyland Tech had completed the acquisition of the assets and operations of Push Holdings from ConversionPoint Technologies (CPT) as per a definitive asset purchase agreement announced in December 2019. Push was acquired to support the launch of CreateApp mCommerce and mobile FinTech solutions in North America, as well as additional eCommerce products and services globally.

Related Posts