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Western Union has announced the launch of its Western Union Technology Engineering Centre (WUTEC), a new technology center in Pune, Maharashtra, in India. The WUTEX will develop new technology to improve the customer’s digital journey.

In a press release, Western Union said the new center will focus on developing and building technology aimed at improving digital retail customer experiences around the globe, particularly in India, the country the largest number of remittances.

“WUTEC India will join our other key technology centers across the world to expand the reach of our omnichannel platform, integrating our digital efforts with our iconic physical agent network to serve a vast global customer base,” said Hikmet Ersek, president and CEO of Western Union.

Read more: Western Union slapped with $60m fine for failing AML laws, aiding human trafficking

This investment is part of its larger plan to develop fintech ventures by Western Union, as it transforms its offering to a digital format. The website and the mobile app are some of the ways the company is embracing digital technology, mainly in NA and Europe, but expanding to ME and APAC progressively.

“Over this timeframe, Western Union has formalized money movement into urban, semi-urban and rural India, giving millions of consumers the assurance of receiving cash or money deposited directly into millions of bank accounts. This new tech center is the continuation of our transformation journey,” added Ersek.

Read more: Western Union at MoneyConf 2017: Digital transformation without digital currencies

by Henry Vilar
Henry is Junior Reporter at IBS Intelligence, follow him on Twitter or contact him at: henryv@ibsintelligence.com