Visa has announced an investment and partnership with Israeli start-up Behalf, to support small business growth through easy-to-access capital and financing.

Behalf provides working capital solutions for small businesses and flexible financing for business purchases.

As part of Visa’s investment in Behalf, Visa will offer Behalf’s small-business clients a tokenized Visa Virtual Card, a credit-based payment solution. The Visa Virtual Card will initially be offered in the United States, with a plan to expand to other markets in the coming months.

This partnership supports Visa’s global strategy to extend its products and capabilities to small businesses through collaborations with start-ups and FinTechs that help redefine and enhance the payments experience. It is also part of Visa’s commitment to invest up to $100 million in FinTechs, as announced in June 2018, by Visa’s CEO, Europe, Charlotte Hogg, at the Money 20/20 conference in Amsterdam.

“Behalf has demonstrated a commitment to expanding the purchasing power of small businesses by using digital payments to offer faster, more convenient and secure experiences,” said David Simon, global head of small business and medium enterprises for Visa. “This partnership is another great example of how Visa partners with FinTech companies to help improve digital experiences and bring new solutions to market in order to overcome common small business challenges.”

“The Behalf platform offers affordable, on-demand purchase financing. Our network of B2B merchants can fit Behalf seamlessly into their eCommerce flow, receive payment immediately and provide their business customers with more buying power and flexible payment options at checkout,” said Benjy Feinberg, Behalf’s chief executive officer. “We are proud to partner with Visa with the goal of making purchases easier. I’m excited by the opportunities ahead.”

Shahar Friedman, acting general manager for Visa in Israel, said: “Small businesses are the backbone of the global economy, and Visa is committed to enabling new payment experiences for these important customers. This partnership is a result of a close collaboration between the Visa Innovation Studio Tel Aviv and the dynamic Israeli start-up ecosystem to bring the power of the VisaNet global network to promising young companies in Israel such as Behalf.”

Behalf is the first investment made by Visa in an Israeli company. It follows the Spring 2018 launch of the Visa Innovation Studio in Tel Aviv.

For an additional look into how small businesses are operating in today’s era of digital commerce, Visa and a consortium of key industry organizations recently released Digital Transformations of SMBs: The Future of Commerce, a first-of-its-kind look at the opportunities and challenges small and medium size business (SMBs) owners face in an increasingly digital world.

by Alex Hamilton
Alex is Senior Reporter at IBS Intelligence, follow him on Twitter or contact him at: