Joakim Sjöblom, CEO, Minna Technologies

Subscription management platform Minna Technologies has announced a partnership with Visa, with an aim to scale its platform to Visa’s European retail banking clients, thereby driving customer value through management of a growing number of subscriptions.

According to the supplier, Visa aims to enhance Minna’s functionality through APIs, drive engagement and revenue. Through the partnership, bank customers using Minna’s platform can monitor subscription charges, payments and many more.

“We are beyond excited to enter a strategic partnership with Visa to help European banks deliver a best in class customer experience. This partnership makes it possible for us to accelerate our European growth plans, and to take our subscription management platform to the next level by leveraging Visa’s cutting edge APIs”, says Joakim Sjöblom, CEO, Minna Technologies.

Established in 2016, Minna Technologies is a Swedish fintech startup with a bank integrated platform. It assists European retail banks in the improvement of their customer experience.

“A critical part of our role as a network is to enable our clients to access simple, innovative solutions that make life easier and safer for their customers. Our partnership with Minna will mean that our banking clients and partners can introduce an innovative new service within their banking apps, and utilize Minna’s existing relationships with a network of subscription billers” says Antony Cahill, Managing Director, European Regions, Visa.

Recently, Minna Technologies raised €5.6 million in a Series A investment round led by Zenith Group and accompanied by Visa and Swedbank.

by Megha Bhattacharya
Market Analyst at IBS Intelligence