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Visa and Accor collaborate to introduce co-branded payment card

French hospitality group Accor has announced a global partnership with Visa to bring new payment experiences to ALL-Accor Live Limitless loyalty members. Through the collaboration, the companies are planning to bring together Accor’s loyalty program and Visa’s global payment capabilities to create the new ALL Visa card.

Accor will be teaming up with Visa partner financial institutions and banks in key markets across Europe, North and South America, the Middle East and the Asia Pacific to issue the new ALL Visa card. Members will be offered with rewards based on customer preferences and loyalty points when staying at an Accor property or when making purchases.

“Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card. This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily,” said Sébastien Bazin, Chairman and Chief Executive Officer of Accor.

He further added “The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition.”

The partnership with Visa will help Accor in enhancing benefits in its loyalty program. It is also aimed to leverage Accor’s augmented hospitality ecosystem to engage customers beyond their industry benefits and involve digital, mobile-first experiences.

“We are delighted to partner with Accor and support the introduction of a new customer loyalty program. Today’s digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences. I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market,” said Al Kelly, Chairman and Chief Executive Officer of Visa

 

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