Chris Bailey, VP Strategy & Operations, Entrust Datacard

Entrust Datacard, a US-based provider of trusted identity and secure issuance technology solutions, on Wednesday announced the issuance of first Verified Mark Certificate (VMC) for JPMorgan Chase and Co. to improve email authentication and brand assurance.

The company has developed the new vendor-neutral VMC solution in collaboration with the Authindicators Working Group (AWG), a vendor-neutral committee of companies developing the BIMI (brand indicators for message identification) standard, according to a statement.

“Our VMC solution allows organizations to take control of their brands and introduce a higher level of customer experience by inserting their familiar logos into emails in a standardized way,” Chris Bailey, vice president of strategy and operations at Entrust Datacard said.

Armen Najarian, CMO of email security company Agari (an AWG member) that has worked with Entrust to issue the first VMC added, “Pairing Domain-based Message Authentication, Reporting, and Conformance (DMARC) and VMCs is a winning combination for organizations to deliver improved customer interactions through the inbox.”

VMCs are built upon the secure verification techniques of Extended Validation (EV) web server certificates, which are governed by the CA/Browser Forum. The authority verifies an organization’s registered trademarks and confirms their registration and ownership. It then adds the confirmed information to the VMC and records it in the Certificate Transparency (CT) logs for public disclosure.

Entrust Datacard offers identity and secure transaction technologies that ensure reliability and security. Its solutions range from financial cards, passports and ID cards to authentication, certificates and secure communications. With more than 2,200 employees around the world and a network of global partners, the company serves customers in 150 countries worldwide.

by Sheeba Bhagat Dawar
Market Analyst at IBS Intelligence