Phillip Rosen, Founder & CEO, EVEN Financial

New York-based B2B2C fintech company EVEN Financial has secured $25 million in a funding round led by Citi Ventures along with MassMutual Ventures and LendingClub.

Existing investors American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs also participated in the round. With the fresh capital, Even’s total funding to date has touched the mark of $50 million.

On how the company plans to utilize the new funds, Phill Rosen, Founder and Chief Executive Officer (CEO) of Even stated, “This strategic funding will allow us to execute our vision more rapidly as we grow our network of partners, bolster our product offering, and scale our operations to continue to build the definitive search, comparison, and recommendation engine for financial services.”

Founded in 2015, Even Financial plans to evolve the way financial institutions find and connect with consumers. It bridges the gap between supply and demand in financial services acquisition via its API by turning any consumer touchpoint into an ROI-driven, programmatic acquisition source with full compliance and security.

The latest funding is expected to enable the NY-based company to scale its platform, including expanding into additional financial services verticals and extending the reach of its network of financial institutions, channel partners, and enterprises. The company will add solutions for mortgage, insurance, and student loan marketplaces to its platform and will continue to build out its SaaS offering, it said in a statement.

According to the supplier, the company has nearly tripled the size of its team over the past year, adding prominent executives from tech and finance firms such as JPMorgan Chase, Visa, Turner, Google, Taboola, Criteo, and DoubleClick.

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by Sheeba Bhagat Dawar
Market Analyst at IBS Intelligence
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