Edoardo Moreni, Founder & CEO, Emma

UK-based Money Management app Emma announced that they will be launching their operations in the United States and Canada. The launch comes following the announcement of the company’s partnership with Plaid, a technology platform providing the tools and access needed for the development of a fully modern, and digitally enabled financial system.

Emma enables its users’ budget, track spending and save money. The app was launched in the UK in January 2018 and gained more than 100,000+ downloads in a year without any marketing spend.

“Emma was built to empower millions of individuals to live a better and more fulfilling financial life. The UK was the best place to start and iterate in order to build the first finance app in the world.

However, we are now ready to take the company a step further in order to achieve our mission faster. That’s why we are launching Emma in the US and Canada”, said Edoardo Moreni, CEO and Co-founder of Emma.

Emma makes it simple for people to manage their spending by bringing together their multiple accounts, several contracts, different credit cards within arm’s reach onto a single platform.

by Megha Bhattacharya
Market Analyst at IBS Intelligence