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Total Expert rakes in $52 mn in Series C round

Total Expert

Joe Welu, founder and CEO of Total Expert

Total Expert, a Minnesota-based FinTech firm has raised an amount of $52 million in Series C funding led by Georgian Partners. The round that also saw participation from Emergence and Rally Ventures, brought Total Expert’s total funding to $86 million.

Total Expert will be using the new capital to expand its team of professionals including scientists, designers, and industry experts, in addition to accelerating the development of its APIs, machine learning and AI capabilities, according to a statement.

“The future of financial services belongs to firms that combine human interaction with technology in a way that creates higher quality and more relevant experiences throughout the entire customer journey,” Joe Welu, founder and CEO of Total Expert said.

The company has registered a revenue growth of 684% since 2017 and increased its customer base by 8.5 times to over 100 enterprise customers, according to the supplier.

Total Expert is a FinTech software company that claims to have built the first enterprise-grade Marketing Operating System (MOS) built for the financial services industry. The platform enables customer support, sales, marketing, and compliance teams to work together to deliver marketing campaigns and engagement that is relevant to every customer.

It focuses on the needs of financial services firms to integrate industry-specific data and applications to deliver a cohesive customer experience across the entire customer lifecycle.

Georgian Partners is a growth equity firm investing in SaaS-based business software companies using applied artificial intelligence, security first and conversational business.

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