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Segmint to acquire WAND’s Product and Service Taxonomy division

Data-driven solution provider Segmint has entered into an asset purchase agreement with WAND, Inc, a provider of pre-defined taxonomies and taxonomy professional services. The company will acquire WAND’s Product and Service Taxonomy division, including its key personnel and intellectual property.

The acquisition aims to align Segmint’s data analytics platform with WAND’s taxonomy and data normalisation capabilities.

“We are excited about the addition of the WAND Product and Service Taxonomy division and its incredibly talented staff of Library Scientists to Segmint. WAND’s expertise will help Segmint better categorise, structure, and manage our transactions, and further solidify Segmint’s position as the market leader in the data analytics and customer insights space.”, said Adam Craig, President of Segmint.

The supplier will continue serving WAND Product and Service Taxonomy division customers as well as the markets it currently serves. Wand’s current CEO, Ross Leher will continue to lead the company and is intending to focus on Enterprise Taxonomy Division, providing the WAND industry vertical and business function taxonomies for use in leading enterprise knowledge applications.

Segmint assists financial institutions and financial technology providers in understanding and leveraging data as well as in providing customer insights through advanced tagging, categorisation, and contextualisation. The company’s insights also aid organisations to inform strategies, including competitive analysis, risk, marketing, customer experience, and product innovation.

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