Marc Benioff, Chairman and co-CEO, Salesforce

CRM solutions provider Salesforce has entered into an agreement to acquire analytics platform, Tableau Software. The acquisition is expected to enable Salesforce to develop enhanced customer experience, deliver a complete view of their customers across every touchpoint and therefore, aims to drive digital transformation.

“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” said Adam Selipsky, President and CEO of Tableau. “As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success.”

According to the supplier, the combination of Tableau and Salesforce’s Einstein will enable Salesforce to deliver analytics and visualization for every department of the company. Tableau, post-acquisition, will operate independently under the Tableau brand and enhance Customer 360 as well as Salesforce’s analytical capabilities.

“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,” said Marc Benioff, Chairman and co-CEO, Salesforce.

Established in 2003, Tableau’s self-service analytics platform enables people of any skill level to work with data and get rapid insights and make data-driven decisions.

Recently, Salesforce has announced that it will be partnering with Pacific Life, an insurance and retirement solutions company in the United States

by Megha Bhattacharya
Market Analyst at IBS Intelligence
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