Dave Shirk, president of travel solutions, Sabre

Sabre Corporation today said it has rolled out a digital commercial platform to enable end-to-end personalised retailing by airlines. It has partnered with Aeroflot, Ethiopian Airlines and Etihad Airways.

The platform has dynamic pricing capabilities, flexible and open API hub, a shopping engine and a mobile-first, consumer-grade workspace for airport agents.

Dave Shirk, president of travel solutions, Sabre said, “The development of our new Digital Airline Commercial Platform marks a major advancement in the technological capabilities available to airlines. The platform gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities.”

Aeroflot and Ethiopian Airline will enable airport agents to deliver personalized airport experience to customers via the platform on mobile devices.

Perevalov, deputy chief information officer, Aeroflot said, “Investing in new capabilities is critical to our airline and guest experience, and Sabre’s digital technology will help us achieve our vision of becoming one of the world’s most innovative and customer-centric carriers. As the Digital Workspace launch partner, we will transform the airport experience to be less stressful, more seamless and more personalized.”

Laeke Tadesse, chief information officer, Ethiopian Airlines said, “The new solution dramatically reduces the amount of time our agents need to spend on their screens, enabling them to focus more on customer interaction.  We are excited to quickly roll out this technology and believe it will give us a competitive edge by offering our passengers the seamless journeys they desire.”

Bhaskara Rao Guntreddy, head of solutions and innovation, Etihad Airways said, “During initial testing phases, Sabre’s fares optimization and dynamic pricing technology have already proven their potential to achieve incremental revenue growth.  By using Dynamic Availability, our pricing analysts at Etihad can be more aligned to our business strategy.”



by Parnika Sokhi