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Popwallet raises $4 mn in funding round led by Stout Street Capital

Popwallet

Elias Guerra, founder, and CEO of Popwallet

New York-based PayTech firm Popwallet has raised an amount of $4 million in a recent funding round led by Stout Street Capital. John A Francis, partner at Stout Street Capital will be joining the board of Popwallet as a part of the deal.

The round also saw participation from investors including Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and other individual investors from the marketing technology community.

The company is expected to use the newly injected capital to increase its sales and marketing efforts, as well as develop additional partnerships and platform integrations, according to a statement..

According to Elias Guerra, founder, and CEO of Popwallet, the near-term focus would be to increase mobile wallet activations across the enterprise ecosystem, where they’ve already seen success with clients like Mars and partners like Oracle.

“Popwallet addresses a growing need for brands to engage directly with their consumers. Brands are seeing diminishing rates of returns as consumers are increasingly tuning out conventional channels such as email, print, and even social media. We believe Popwallet is a game-changer for brands and is poised for massive growth and adoption,” said John A Francis, partner at Stout Street Capital.

Popwallet

Popwallet is a mobile wallet marketing automation platform that delivers personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These experiences include dynamic coupons and offers, rebates, loyalty and gift cards, tickets and other lightweight branded content.

Popwallet Popcard templates make mobile wallet card creation easy, with APIs that integrate those card experiences into other parts of the consumer journey, enabling brands to realize mobile wallets as a powerful customer engagement channel.

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