Daniel Kornitzer

Over half of consumers in the UK (53 percent) are worried that the shift to biometrics to authenticate online payments will dramatically increase the amount of identity fraud, according to new research conducted by Paysafe, a leading global payments provider. The research, found that 79 % of consumers still favour passwords for making payments online due to concerns about the security of new biometric options.

The report, titled “Lost in Transaction: The end of risk?”, is an independent research project commissioned by Paysafe and supported by London-based agency Loudhouse, that explores consumer attitudes to biometrics prior to the roll-out of Strong Customer Authentication later this year. The annual study tracks changing views on payments across the UK, US, Canada, Germany and Austria, and this year includes Bulgaria for the first time.

The Paysafe Group is a global provider of end-to-end payment solutions. It enables businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions. With over 20 years of online payment experience and approximately 3,000 employees located in 12+ global locations, it has an annualized transactional volume of over US $85 billion/

According to the data, two thirds (68 percent) of consumers worry about being able to pay for goods or services without being asked for a password, and only 40 percent believe that biometrics are more secure than other authentication methods.

Those consumers who didn’t feel comfortable using biometrics identified a lack of trust as their primary reason for avoiding them. The research also revealed further fears around the use of biometrics:

  • Over a third (36 percent) stated they did not want companies having access to their personal biometric details
  • 30 percent did not know enough about biometrics to trust it
  • Over a quarter (27 percent) were concerned that their fingerprint could easily be cloned and used to commit fraud
  • 29 percent said biometrics did not seem safe

Commenting on the research, Daniel Kornitzer, Chief Business Development Officer, Paysafe Group, said: “Biometrics are a huge opportunity for the payments industry to combat the increasing risk of card not present fraud. However, it’s not surprising that there is reluctance among consumers to use biometrics as a form of payment authentication when passwords and PINs have been the central pillar of financial data security for at least 20 years. News headlines are also dominated with fraud and hacking scandals, so the public are aware of the risks involved when it comes to adopting new services. To overcome this, consumer education is imperative and with SCA coming in September, consumers will need to be aware of the benefits to ensure acceptance and adoption”

Despite the worries over biometric transactions, adoption continues to grow with more than half (54 percent) of British consumers having used biometrics to make a payment. Over half (62 percent) of consumers in the UK also agree that using biometrics is a much quicker and efficient way of paying for goods and services.

by Megha Bhattacharya
Market Analyst at IBS Intelligence