Sales League Table 2020 | Banking Technology Winners

Results Announced!

IBS Intelligence launches BankTech Daily News

Subscribe today. Limited time offer.

The Black Swan Opportunity | Get your bank digital ready.

IBSI Special 5 Digital Report Package with Special Offer. Subscribe now

India FinTech Report 2020

Insights into the historical and projected market size of key FinTech categories. Subscribe now

Pacific Life selects Salesforce for seamless retail business experience

Rohit Mahna, SVP, Financial Services,  Salesforce

San-Francisco-based Customer Relationship Management (CRM) solutions provider, Salesforce has announced that it will be partnering with Pacific Life, an insurance and retirement solutions company in the United States. The collaboration will see Salesforce being employed as a strategic technology partner for a 360-degree customer view and to deliver seamless and integrated experiences across Pacific Life’s entire U.S. retail businesses.

Founded in 1868 in California, Pacific Life manages assets of over $158 billion and provides services such as life insurance, annuities and mutual funds through independent financial professionals, who then sell these services directly to consumers. The company has decided to transition from their previous model to address the issue that its employees across regions and departments did not have a single platform to view and manage their customer relationships and interactions by making use Salesforce on a new initiative it calls the NextGen CRM Program, designed to bridge the gap between Pacific Life’s sales, service and marketing teams and reimagine how they engage with financial professionals.

The service will allow Pacific Life to connect with customers on their preferred channels, including traditional call centres and digital channels such as email, social chat and text. As a result, each interaction will be smarter and more personalised. The company will also have an APIs based approach for dealing with newer digitally minded clientele.

“Financial professionals expect the same personalized touchpoints and convenience when working with institutions as they get from their favourite consumer app experiences,” said Rohit Mahna, SVP of Financial Services at Salesforce. “For companies like Pacific Life, that means offering a seamless, convenient experience across the entire organization. Pacific Life is well on its way to becoming an even more engaging and personalized organization, and we are excited to help enable this shift.”

Pacific Life’s digital transformation with Salesforce includes Financial Services Cloud, Einstein Analytics, Einstein Data Discovery, Marketing Cloud, MuleSoft, Quip, the Salesforce Lightning Platform and Success Cloud advisory services.

Recently, Salesforce launched Salesforce Blockchain, a low-code platform designed to share verified and distributed data sets across a trusted network of partners and third parties.

Related IBS Intelligence Research

Related Posts

OpenPayd

OpenPayd releases crypto banking and payments service

API-led Banking-as-a-Service provider, OpenPayd has released its banking and payments solution for digital currency businesses. The service is expected to provide cryptocurrency businesses with access to a range of banking and payment networks. According to OpenPayd, the platform will offer crypto businesses with access to crypto-friendly banking, simplified cryptocurrency purchase, fiat and digital currency exchange […]

This post is only available to members.

Read More »

Adyen expands acquiring capabilities to Malaysia

Adyen, an Amsterdam-based global payments platform, announced the expansion of its acquiring capabilities to include Malaysia. The company has launched its acquiring solution in Malaysia to help local businesses achieve higher authorization rates, better customer experience, and deeper data insights as the Malaysian market transitions to online payments. “Rolling out our acquiring solution in Malaysia demonstrates […]

This post is only available to members.

Read More »

AeroPay unveils compliant digital payments for Legal Cannabis businesses

AeroPay, a disruptive FinTech reimagining the way money is moved in exchange for goods and services, has announced the launch of a suite of compliant digital payments solutions for state-legal cannabis businesses throughout the United States. AeroPay serves businesses in various industries ranging from nonprofits to restaurants and retail to e-commerce sites. The suite of […]

This post is only available to members.

Read More »
FlexiGroup Limited, FXL, Australia

flexigroup appoints forme NAB executive Jason Murray as its CFO

Sydney-based FlexiGroup (flexigroup) announced today the appointment of Jason Murray as its Chief Financial Officer, commencing on July 9, 2020, replacing outgoing CFO Ross Aucutt. flexigroup is a diversified full-service payments company with offerings in ‘Buy Now, Pay Later’, revolving credit and SME finance. Serving a broad footprint of millennial spenders, young families and small […]

This post is only available to members.

Read More »

Research shows 37% of Brits unprepared for economic downturn

YouGov’s research has revealed that the COVID-19 pandemic has left 37% of Brits or 19.4 million people unsure and unprepared for an economic downturn. It showed that 49% of the population that falls within the Gen-Z age group and 49% of Millenials are least likely to be prepared for a potential downturn as compared to […]

This post is only available to members.

Read More »
Heritage Bank, Australia

Heritage Bank brings Apple Pay to customers in Australia

Australia’s Heritage Bank, a customer-owned bank, announced today that it brings its customers Apple Pay, which is a safe, secure and private way to make payments. This is expected to help customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash. Peter Lock, CEO, Heritage Bank enthused, “We are thrilled […]

This post is only available to members.

Read More »