Covid-19 Impact on Banks, And fixes. The Black Swan Opportunity

Download Now

The Black Swan Opportunity | Get your bank digital ready.

IBSI Special 5 Digital Report Package with Special Offer. Subscribe now

IBS Journal: The iconic monthly FinTech magazine

May 2020 issue out now! Subscribe now

India FinTech Report 2020

Insights into the historical and projected market size of key FinTech categories. Subscribe now

OutSystems boosts go-to-market strategy with new Chief of Marketing

UK-based low-code platform solutions provider, OutSystems, has announced the appointment of  Robson Grieve as its Chief Marketing Officer. The new CMO will report to the company’s CEO and Founder Paulo Rosado and will be responsible for furthering the company’s marketing strategy including product, brand, demand generation, communications, technology alliances, and overall go-to-market strategy.

“OutSystems has built the market-leading approach to low-code development across the entire development lifecycle, and right now, we are experiencing significant growth in the community and ecosystem that surrounds us,” said Rosado. “We are excited to welcome Robson to the OutSystems senior leadership team as our global CMO. His experience leading marketing and building go-to-market models for fast-growing SaaS companies, such as New Relic and Concur, is a perfect addition to our team right now.”

Previously, Robson held the position of CMO at Pure Storage as well as at a software analytics company New Relic. He was also the Senior Vice President and CMO at Citrix as well as Executive Vice President of Global Marketing and Customer Experience at Concur.

“OutSystems is on an impressive growth trajectory because the platform solves some really important problems for customers,” said Grieve. “Leading industry analysts like Gartner are talking about how low-code is going to surpass traditional coding as the app delivery platform of choice because of time-to-market, speed-of-delivery, and compelling productivity gains. As the market leader, OutSystems is in an incredible position for the future.”

OutSystems, last year, announced that the Yorkshire Building Society had selected its solution in a bid to deliver its customer-facing e-commerce platform and mobile applications for its retail banking and broker customers.

Established in 2001, the OutSystems platform assists organizations in building enterprise-grade apps. It aims to combine low-code development with advanced mobile capabilities for the development of application portfolios that integrate with existing systems.

Related IBS Intelligence Research

Related Posts