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NYMBUS platforms selected by PeoplesBank

NYMBUS said PeoplesBank has selected NYMBUS SmartMarketing and SmartOnboarding to unify key aspects of the Massachusetts-based bank’s marketing, onboarding and CRM. From lead generation and personalised mobile and digital campaigns, to onboarding and managing data-driven, profitable consumer relationships, NYMBUS will provide PeoplesBank with a platform to optimise the bank’s marketing investments and customer relationships.

“As our business continues to succeed and marketing requirements increase, true insight into budget effectiveness has become more challenging for our leadership team to understand,” said Tom Senecal, President and CEO of PeoplesBank. “NYMBUS will integrate key aspects of our marketing, onboarding and CRM ecosystems. Together with instant end-to-end reporting that crosses business lines, we will ultimately be setup to strategically course correct future spending for even greater outcomes.”

Built on the NYMBUS SmartPlatform for enterprise FinTech development, SmartOnboarding automates the banking customer journey that begins with a new customer and account opening process completed near instantly. SmartMarketing provides a full-service digital marketing agency that focuses exclusively on financial institutions to create their brands and manage, analyse and optimise campaign tactics. Its fully integrated CRM solution leverages insight about the consumer to include onboarding, referral marketing, multi-channel messaging, multi-tier rewards, upselling and cross selling, all by leveraging data from the institution’s core.

“NYMBUS understands that growing your financial institution and providing a superior digital banking experience are top priorities. However, you are unlikely to hit these objectives without an exceptional platform in place,” said David Mitchell, President of NYMBUS. “This is where our team is hyper-focused, offering a uniquely integrated experience across the entire customer journey and available at a budget virtually every financial institution can afford.”

PeoplesBank is a leader in innovation, corporate responsibility, environmental sustainability, and employee engagement. Three of its banking centres are LEED® certified, and it has financed more than $182 million in wind, hydroelectric and solar energy projects. Headquartered in Holyoke, Massachusetts, Peoplesbank has 20 banking centres located in Western Massachusetts and Northern Connecticut and assets of $2.9 billion.

NYMBUS has chalked up a number of contract wins in the last 12 months, most recently with Texas-based digital only BankMD.

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