David Baldarelli

Utah-based financial data services provider MX‘s financial wellness tool Pulse has been selected by the Canadian financial institution Meridian. The partnership aims to bolster Meridian’s digital strategy and enable it to provide proactive and personalised nudges to its members through Pulse alerts.

Meridian is the parent company of Canadian digital bank, motusbank.  The supplier states that the solution will be available to motusbank members across Canada. The solution aims to encourage Meridian’s goal of instilling ‘money sense’ and a better financial future for its members.

“By investing in data and the latest personalized AI tools, we’re showing our members that we are serious about improving their financial health in the present and in the future,” said David Baldarelli, SVP, Digital Banking & Enterprise Analytics and COO, motusbank. “Being able to get up and running so quickly with MX and work together as partners to customize Pulse for our members really sealed the deal.”

Founded in 2010, MX is a financial data services provider that enables its clients and partners to easily collect, enhance, analyze, present and act on financial data.

“We’re extremely excited about Meridian and motusbank choosing MX Pulse to provide AI-driven insights and advice to its members through online and mobile banking,” said Brett Allred, Chief Product Officer at MX. “This is a wonderful example of an industry leader using the power of clean data to deliver a world-class experience to its members while outpacing the competition in a rapidly evolving industry.”

Established in 2005 and headquartered in Ontario, Meridian Credit Union delivers a full range of financial services online, by phone, by mobile and through a network of 91 branches across Ontario, and commercial banking services in 11 locations.

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by Megha Bhattacharya
Market Analyst at IBS Intelligence
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