Sridhar Vembu, CEO of Zoho Corporation

New York-based Mastercard a financial services corporation has recently announced its partnership with Indian software development company Zoho. This partnership will give access to small business owners around the world to a comprehensive array of products and services. Zoho’s platform will enable Mastercard to offer its small business customers access to a suite of marketing, accounting and CRM tools to automate and digitize time-intensive, paper-based processes.

Sridhar Vembu, CEO of Zoho Corporation comments on the partnership “We are excited to partner with Mastercard, a company committed to empowering small business owners across the globe. This partnership connects small businesses to the innovative applications that enable them to access, manage and analyze real-time information that are critical to their success, together, Zoho and Mastercard simplify the daily responsibilities of these entrepreneurs and help their businesses grow and thrive. As partners, we embark on our joint mission to fuel the global small business economy.”

According to Mastercard small businesses account for nearly 50 per cent of the world’s GDP and employ almost two-thirds of the global workforce, with this partnership small businesses can now have access to various solutions such as enterprise resource planning and finance software, customer relationship management, and marketing solutions, amongst others.

Zoho is a cloud-based platform which is accessible via the website and its application solutions can be delivered via API. Mastercard and Zoho shared solutions will be available later this year.

by Megha Bhattacharya
Market Analyst at IBS Intelligence