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Laybuy brings ‘Buy Now, Pay Later’ solution to TONI&GUY in the UK


London-based ‘buy now, pay later’ supplier, Laybuy has announced a partnership with TONI&GUY  with an aim to introduce a simplified and enhanced payment method for the latter’s customers in the UK.

“TONI&GUY is focused on ensuring the best experience for its clients. Laybuy is an example where developments in technology and payment methods offer our clients even more opportunity to benefit from fabulous hair at TONI&GUY at a time of their choosing”, said Paul Jackson, Managing Director, SALONGENIUS.

According to the supplier, the partnership is expected to provide TONI&GUY’s clients with the option to upgrade their services by paying one-sixth of the total cost upfront and pay the remaining over a course of five weeks. This follows the company’s recent partnership with SALONGENIUS.

Gary Rohloff, MD, and Co-Founder of Laybuy, said, “TONI&GUY is the first salon Group to offer Laybuy as a payment option in the UK, and I’m sure their clients will really value it. The festive period is such a busy time for retailers and consumers, so making the shopping experience as convenient as possible makes a huge difference. Features like Laybuy Boost are excellent examples of how we continue to innovate, giving our retail partners and their clients a range of additional ways to pay that better suit them.”


Established in 2017, Laybuy is a buy now, pay later service that partners with retail merchants globally. It is a ‘risk-free’ solution that takes responsibility for all the credit risk for the weekly payments. Laybuy Boost assist customers who want to purchase items beyond their credit limit by allowing them to pay the difference up-front and spread the rest of their payments as they normally would.

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