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Jack Henry’s Banno enables DCECU to optimize member engagements

Technology and payment processing service provider Jack Henry & Associates, Inc., announced that Dow Chemical Employees’ Credit Union (DCECU) has launched the Banno Digital Platform to provide personal, member-centered online and mobile experiences.

DCECU is engaged in leveraging the Banno Conversations feature of the platform. The messaging channel translates  live and local personal service into digital banking porting digital queries to staffed channels and vice-versa. The platform enables credit unions to manage their digital content, security, data-driven marketing, and more. It does not rely on third-party chat solutions that do not support candid conversations to resolve problems.

“Financial institutions should be able to leverage their competitive distinctions of service and trust within digital solutions. Digital is not about eliminating human involvement, it’s about offering easy access to help at critical moments of need. The ability to make the digital experience more personal and meaningful is the differentiator that DCECU and other financial institutions need to be future ready. And, it’s the core philosophy of Jack Henry’s digital strategy,” said Greg Adelson, chief operating officer of Jack Henry.

“The digital experience that we can now offer our members is special. It goes beyond having a superior UX; the Banno Digital Platform enables us to know our members’ preferences and recognize their needs as they happen. Now, we can be personal and proactive within the digital channel. It has expanded our ability to digitally interact with our members in a simple and secure way, which ultimately leads to better service and deeper relationships,” said Art Peters, chief operating officer for the Michigan-based DCECU.

DCECU migrated over 80% of all active members to the new platform and is planning to introduce new Banno features.

Established in 1937 DCECU is a member-owned credit union offering personal banking, loans, mortgages, credit cards and more to members.

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