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Consumer interest in Bitcoin and cryptocurrencies shows no sign of abating, even as the flagship currency hovers around its all-time low for 2018.

According to a survey from Ipsos, commissioned by ING Bank, while only 9% of Europeans owned cryptocurrency at the time of asking, 25% expressed a desire to invest in the future. In the US those numbers were 8% and 21%, respectively.

The most active were people from Turkey, of which 18% owned digital currency and 45% aiming to own some in the near future.

It’s perhaps no surprise that two-thirds of those asked had heard of cryptocurrencies, with men (77%) reporting their interest in it than women (55%).

Younger age groups are just as likely to invest as higher ones. The 25-34 and 35-44 groups reporting similar levels of knowledge. On top of this, those who bank via their mobile are more likely to have heard of cryptocurrency (69%) than those who don’t (59%).

Only about a third (35%) in Europe agree Bitcoin is the future of spending online. A similar share (32%) of respondents agree cryptocurrency is the future of investing.

When it comes to risk, a third of European respondents said they saw Bitcoin as a risky investment, while just under half (46%) said that shares were less risky than cryptocurrency.

A minority in Europe indicate they would consider cryptocurrency as a way to pay for items − like a cup of coffee (23%), international online purchases (30%), or children’s university fees (20%).

by Alex Hamilton
Alex is Senior Reporter at IBS Intelligence, follow him on Twitter or contact him at: alexanderh@ibsintelligence.com
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