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Geidea, Linga partner to offer enhanced payment services in Saudi Arabia

GeideaRiyadh-headquartered Geidea, a payment systems provider, and Naples-based Linga, a cloud-based operating system provider, have signed a distribution agreement with the objective to improve the receipt of integrated payments for over 175,000 payment terminals spanning 50,000 merchants. The collaboration will enable merchants to adapt to the new VAT requirements introduced by the Saudi Arabian government. It is expected to enhance the speed of payment acceptance and increase revenue along with reducing operating cost.

Onur Haytac, Founder & CEO, Linga said, “I am extremely excited for this collaborative effort to bring the latest cloud-based operating system for restaurants and retail to Saudi Arabia. This is a key moment for Saudi Arabia’s revolution in technology efforts. Our system will help the merchants to adapt to the new VAT requirements being introduced by the Saudi Arabian government and it will also increase the speed of payment acceptance while increasing revenue and reducing operating cost.”

Geidea provides a range of POS solutions comprising of end-to-end payment and customer experience solutions for businesses which support growth, sustainability and operating efficiency. Linga’s POS solution is expected to change the ways in which retail and restaurants are managed in the region.

Laurent Dhaeyer, General Manager, Geidea Merchant Business stated, “Geidea is perfectly positioned to support the KSA marketplace, with the growing number of entrepreneurs and merchants, to be ready for the introduction of the new government mandate and Linga is an excellent partner to achieve our goals.” Laurent added, “The dynamism of the KSA market and the incredibly fast adoption rate of technologies by target market is a key driver and indicator of the potential success of the partnership.”

Geidea will be able to extend its market reach with fully integrated Android-based payment devices that can accept orders and payments directly from the POS terminal, thereby leading to faster and more accurate checkouts.

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