FinMkt LogoNew York-based B2B fintech solutions provider, FinMkt, has announced the closure of its $5 million Series B preferred equity round that was led by FINTOP Capital and also included participation by existing investors ManchesterStory Group and West Loop Ventures.

FinMkt renders highly customizable technology solution for online lending platforms. Its multi-lender Gateway platform facilitates the submission of loan requests, and the delivery of competitive pre-qualified loan offers from multiple lenders via an online interface for the home improvement and retail services industries. In addition, FinMkt operates Lendvious.com and Bizloans.io, and white labels it for clients.

Luan Cox, CEO, and Co-Founder, FinMkt said, “…FINTOP’s deep knowledge about what it takes to run a high-growth, hugely successful fintech company will contribute immensely to our rapid growth.”

She further revealed company’s plans to use the additional funds-“With this investment, we will continue to grow and develop products that provide robust, full credit spectrum solutions in partnership with our bank and non-bank lending partners. We will continue to strive to provide comprehensive lending-as-a-service solutions, for both consumer and small business loans, to our clients while also providing high-quality application volume.”

“By working with banks and other traditional lenders, we believe FinMkt will be the backbone of innovation in helping these financial institutions become increasingly digitally-enabled and leverage best-in-class technology,” Joe Maxwell, Managing Partner at FINTOP Capital commented.

The investment has come ahead of the company’s launch of its new real-time digital financing solutions with a network of lending partners.

by Sheeba Bhagat Dawar
Market Analyst at IBS Intelligence
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