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daVinci Payments launches Brand Accelerator, a customer engagement solution

Illinois based daVinci Payments, an enabler of on-demand real-time virtual and physical payments has announced the launch of Brand Accelerator, a Software-as-a-Service (SaaS) platform designed to make end to end seamless payments. The brand accelerator is aimed to boost the user’s brand and drive engagement.

The Coronavirus (COVID-19) has wreaked havoc in the industry and has affected physical marketing. With almost everyone working virtually, Brand Accelerator allows brands to continue communicating with customers. It is uniquely positioned at the intersection of the payment to drive pay behaviour, engagement rates, and extends targeting and remarketing efforts.

daVinci’s Brand Accelerator empowers organizations to deliver payments with branded and educational video, behavioural triggered purchase and referral offers, enrollment in loyalty, product registration and email programs, and more. The product will be demonstrated via webinar on April 28 along with relevant shopper, employee, gig and renter insights from recent studies.

The workflow is as follows:

  • Customers activate payments through email or text.
  • They are then guided through a branded experience to engage and educate customers via videos, surveys, special offers.
  • The platform uses payee opt-ins and engagement history to continue personalized customer interaction and trigger high-value messaging.

Being first of its kind, the solution is expected to boost customer experience, brand engagement and positively impact the bottom line for companies to address the current challenges in the market.

“We found in national research and beta pilot programs that consumers, B2B customers, employees, contractors, channel partners, renters and non-profit recipients of all kinds welcome branded engagement when redeeming and checking their payment balances. The Brand Accelerator is a win for all stakeholders as it adds significantly more value and engagement between brands and payees at a time when it is needed most,” said Rodney Mason, daVinci Payments chief revenue officer.

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