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CRM platform Salesforce launches Salesforce Blockchain

Bret Taylor, President and CPO, Salesforce

CRM solutions provider, Salesforce has announced the release of Salesforce Blockchain, a low-code platform designed to share verified and distributed data sets across a trusted network of partners and third parties. Salesforce Blockchain was introduced at Salesforce’s fourth annual developer conference, TrailheaDX. Salesforce Blockchain aims to assist companies in the creation of blockchain networks, workflows and applications. It has been built on the opensource technology of Hyperledger Sawtooth.

“We help companies build for the future by making breakthrough technology accessible and easy to use—today we are doing just that with Salesforce Blockchain,” said Bret Taylor, President and Chief Product Officer, Salesforce. “Now, companies will be able to create new ecosystems and achieve new levels of interconnectivity through trusted partner networks.”

According to the supplier, by combining blockchain with CRM data, new business processes can be created by companies that revolve around sales, service, marketing etc, thus facilitating the business growth. It enables companies for bringing together authenticated, distributed data and CRM processes. Through the platform, consumers will be able to automate data, build networks with ease and engage third parties through simple authentication.

Users of Salesforce Blockchain include Arizona State University, IQVIA, S&P Global Rating and many more.

The platform is currently available to select design partners and is expected to become generally available in 2020.

Established in 1999 in California, Salesforce is a customer relationship management platform that enables consumers to set up and manage cloud-based CRM applications for sales, service, marketing and more without the aid of IT experts.

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