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Blue Cross launches InsurTech product in Hong Kong

Blue CrossHong Kong-based Blue Cross, an insurance organisation, has announced the launch of its Travel Smart MultiTrip Insurance Package which allows customers to tailor-make their own multiple travel insurance. It also launched the Flight Delay Cash Allowance Extension with Auto-claim Service, as well as the Chatbot BC Buddy which handles travel insurance enquiries 24/7.

Patrick Wan, Managing Director, Blue Cross enunciated, “To enhance customer service experience, Blue Cross keeps rolling out innovative products and digital services by embracing InsurTech in its operations. As we all know, Hong Kong people are very frequent travellers, with many of them taking several trips a year very often. Understanding their insurance needs, we therefore launch the Travel Smart MultiTrip Insurance Package, Flight Delay Cash Allowance Extension with Auto-claim Service as well as the Chatbot, bringing our customers easier, more convenient and higher quality travel insurance service and experience.”

Blue Cross is a member of The Bank of East Asia Group and has more than 50 years of operational experience in the insurance industry. It provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the requirements of individuals as well as corporate customers.

In 2019, the company was assigned a financial strength rating of A and the long-term issuer credit rating of ‘a’ by A.M. Best, a global full-service credit rating firm specialising in the financial service industry.

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