BinckBank buys robo-advisor startup

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Dutch online discount broker, BinckBank, has acquired FinTech firm Pritle for €12.5 million.

“The addition of Pritle enhances BinckBank’s online discretionary portfolio management with robo-advisory alongside existing discretionary management services,” says Vincent Germyns, Chairman, BinckBank.
”With the acquisition, BinckBank becomes one of the front runners in the wealth management industry in Europe. We offer our clients an accessible online portfolio management offering that best suits their risk requirements and allows them to easily manage financial goals. This fits with our ambition to utilise new and innovative online solutions, enabling people to realise their financial goals and aspirations. Pritle is a pioneering example of this. We warmly welcome our new clients and colleagues.”

Thomas Bunnik, CEO and founder, Pritle, comments:
”After a successful acquisition of Dutch investment firm Fundix in 2015 and its transformation to Pritle we now join forces with the strong BinckBank. In 2014 we started with the development of our online wealth management service because we saw an opportunity to create a more accessible and user friendly wealth management alternative with the use of technology for millions of people across Europe. I’m very proud of the achievements and drive of our international team since the launch of Pritle. This combined with the substantial client base of BinckBank gives us the opportunity to accelerate the expansion of our online wealth management services in Europe.”

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