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RPA major Automation Anywhere to expand into MENA region

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Ankur Kothari, Co-founder, Automation Anywhere

San Jose-based global RPA firm Automation Anywhere has expanded its operations into the Middle East market even as digital transformation continues to gain traction in the region backed by several government mandates including the UAE Strategy for Artificial Intelligence (AI) and Saudi Arabia Vision 2030.

Founded by four Indians– Ankur Kothari, Mihir Shukla, Neeti Mehta, and Rushabh Parmani as Tethys Solutions, LLC in California, the company has opened an office in Dubai to tap the entire Middle East and North African market.  A leader on Robotic Process Automation (RPA), Automation Anywhere uses software bots that automate repetitive and mundane tasks for organizations thus allowing them to focus on higher-level business value initiatives.

“We have seen exponential growth in customer demand for automation in the Middle East as organizations continue their journey to become a Digital Enterprise by automating business processes to improve productivity and improve customer experiences,” said Ankur Kothari, Co-founder and Chief Revenue Officer at Automation Anywhere in a statement.

Automation Anywhere aims to ease enterprise workforce pain points by implementing RPA technology across the region with an increased focus on industries, such as finance, oil and gas, manufacturing and supply chain organizations. Some of the company’s valued customers in the region already include Emirates NBD and Dubai Asset Management.

Milan Sheth, Executive Vice President, India Middle East and Africa, Automation Anywhere said that the region was the fastest growing in terms of RPA adoption and that over the next year, the company would be investing in driving localized solutions to meet unique customer needs in this region, appoint new leadership and develop new engagement models with our partners and customers.

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