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Accenture grabs Dutch startup Mobgen

Netherlands-based startup Mobgen has been bought up by Accenture, which is aiming to expand its end-to-end mobile strategies. Accenture hopes that by bringing Mobgen into its digital wing, it will improve its skills in “advanced mobile and IoT services … development capabilities and scalable solutions”. Mobgen, which has offices in the Netherlands, Spain and the UK, focuses on mobile user experience and integrating it with existing solutions.

“The acquisition strengthens and expands the capabilities of Accenture Digital in Europe,” says Marc Huijbregts, Accenture Digital lead in the Netherlands. “Demand for mobility platforms, services and applications is mounting, but as the IoT grows, these need to be built for an increasingly complex range of functions and devices while keeping the user experience in mind.”

Mobgen will retain its brand and culture despite the acquisition, says Acecenture, and will continue to operate out of its offices in Amsterdam, London, Coruna and Malaga. “Being chosen for acquisition by a company with the stature of Accenture is fantastic news for our employees and our clients,” said Ron Vrijmoet, CEO and founder of Mobgen. “We are still only in the discovery phase of how this mobile revolution will transform the way we live and work, and our clients know that to provide the very best, most exciting customer experiences, the underpinning digital solutions are critical. Mobgen is and will remain at the centre of this revolution as part of Accenture Digital, offering our existing and new clients access to deep industry expertise and global, scalable service design and technology resources that will help them build ever-stronger relationships with their customers and employees.”

By Alex Hamilton

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