Have yourself a very Millennial Christmas

Paul Lockstone, managing director, Barclaycard. Hungry for Millennial

According to research from Barclaycard, millennial Christmas hosts (aged 18-34) are set to spend on average £268 each to host their festive day. This equates to £570m across the whole of the UK –over 50% more than the £360m expected to be spent by people in their parents’ age range (55 – 64).

Far from seeing Christmas as simply an extended Sunday roast, this younger generation of hosts plans to spend on average £35 on decorations for the house, £31 on party favours, £29 on decorations for the table and £29 on crackers – all above the national average – to immerse their guests in a holiday experience to remember. Many millennial hosts (70%) will also fork out on festive extras such as Christmas games, films and music to keep their attendees entertained for the whole day.

Millennials spread festive cheer

Of the millennial hosts who expect to spend more this year, a quarter (25%) will do so to make Christmas an extra special event. This is no surprise, given a third (35%) agree that their guests have high expectations.

Millennials are expected to spend on average £268 to host Christmas, equating to £5 million across the UK – over 50% more than what their parents might spend on entertaining this festive season

  • The younger generation is upgrading the traditional Christmas meal into an unforgettable ‘experience’ according to Barclaycard, splashing the cash on ‘festive extras’ as a third say their guests’ expectations are higher than ever
  • Rising food costs and providing the nice-to-haves mean Christmas hosts anticipate spending 13% more this year than they did in 2016
  • With stress a top reason to avoid having friends and family around, hosting expert Ella Canby shares her top tips for a smooth Christmas
Christmas item Millennials National Average
Decorations for the house £35 £21
Party Favours £31 £9
Decorations for the table £29 £13
Christmas Crackers £29 £14

In December last year, Brits spent 40% more in supermarkets compared to the rest of the year, according to Barclaycard data. When it comes to hosting the celebrations this year, however, millennials plan to up the ante, spending up to £153 million on food alone and a further £123 million on alcohol and soft drinks as they organise celebrations on the 25th.

Higher cost, higher contributions?

It does not appear that the older generation will be too put out, however, with six in ten festive revellers aged 45 to 64 preferring to pass the buck and be a Christmas guest this year. Nearly half (49%) say the bigger bill is due to rising food prices although three in ten (31%) will also be catering for ever-growing families and friends.

Despite this, it is not all doom and gloom; help for hosts may be on the way as 61% of Brits agree that guests should contribute to the celebration in some way. Over two-thirds (68%) of us would be willing to spend £28 on Christmas Day drinks and a further one in six (15 %) would even be willing to contribute up to £40 towards the festive meal.

While hosting Christmas can be expensive, the most popular reasons to shy away from having people round include the stress of preparing turkey with all the trimmings, (29%) and simply finding enough space to fit in friends and family (29%).

With this in mind, it is no surprise that almost half of Brits who celebrate Christmas (49%) would consider eating out on Christmas Day – and would be willing to spend up to £45 per head dining at a restaurant – in order to avoid the washing up (64%) and the heat of the kitchen (63%).

Paul Lockstone, managing director, Barclaycard said:“Over the past 18 months we’ve seen a trend for consumers to splash out on experiences or times that are memorable for everyone involved. It seems millennials have really taken this to heart, extending their spending habits to the holiday season.

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