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Global Crypto Offering Exchange (GCOX) will have boxing star Manny Pacquiao as a celebrity ambassador for the brand. GCOX allows celebrities to create, list and trade their own Celebrity Tokens, allowing the public to interact with them through these tokens.

Pacquiao will release his personal Celebrity Token, known as the PAC Coin, exclusively on GCOX, through which they can access exclusive live streams, Team Pacquiao merchandise, and more.

The release says that “fans will be able to own a part of a celebrity’s fame by buying Celebrity Tokens”. The value of a celebrity’s popularity can thus be reflected by the value of their Tokens on the GCOX exchange. Through the involvement of A-list celebrities, GCOX hopes to heighten public awareness and increase acceptance of crypto tokens.

Related: Icelandic police on crypto warpath after 600 mining systems stolen

by Henry Vilar
Henry is Junior Reporter at IBS Intelligence, follow him on Twitter or contact him at: henryv@ibsintelligence.com